Branding
A brand that makes you the obvious call
Logos, colors, messaging and brand guidelines for home service contractors and medical practices, so you look as professional as the work you do.
🎨
A logo and visual identity built to stand out on trucks, signs, uniforms and screens.
💬
Clear messaging that tells customers why they should choose you.
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Brand guidelines so everything you put out looks consistent.
Trusted by service businesses across the U.S.
Branding expertise
Branding that builds trust before the first call
People decide who to call in seconds, often based on how professional you look. A clear, consistent brand makes you look established and trustworthy, and helps you charge what your work is worth.
We build your brand around your business, your customers and your market, then make sure it carries through your website, vehicles, signage and marketing.
Process
How long does a branding project take?
Most branding projects wrap up in a few weeks. Here's what the process typically looks like.
Step 1
Discover
We learn about your business, customers, competitors and goals so the brand is built on strategy, not guesswork.
Step 2
Design
We create logo concepts, colors and type, refine them with your feedback and land on a look you're proud of.
Step 3
Deliver
You get final files for print and digital, plus brand guidelines that keep everything consistent going forward.
Brands that win
We'll build a brand people remember
Branding for growth-minded contractors and practices
A strong brand does more than look good. It makes your marketing work harder, helps referrals remember you and makes it easier to win jobs at the right price.
✓ Custom design, built around your business. No stock logos.
✓ Messaging that speaks to the customers you want more of.
✓ Files and guidelines ready for print, vehicles, web and social.
01
Logo and identity
A primary logo, variations, colors and typography that work everywhere your business shows up.
02
Messaging
A clear positioning statement, tagline and key messages your team and marketing can use.
03
Brand guidelines
A simple guide that keeps your website, trucks, signs and ads consistent.
Why a specialist
Why choose an agency that specializes in branding for service businesses?
Your brand shows up on job sites, in waiting rooms, on trucks and online. It needs to work everywhere.
Striovex Digital
Logo marketplaces
In-house / DIY
Strategy
✓ Built around your market and customers
None
Based on personal taste
Design
✓ Custom concepts refined with you
Quick, generic options
Limited by tools and time
Messaging
✓ Clear positioning and key messages
Not included
Rarely written down
Consistency
✓ Guidelines for every touchpoint
Logo file only
Drifts over time
Support
✓ Ongoing help with new materials
One-and-done
Whoever has time
Does branding matter?
Does branding really matter for a local business?
Yes. Customers often compare a few companies before they call. The one that looks professional and consistent usually feels like the safer choice, even before they read a single review.
A strong brand also makes every other part of your marketing more effective, from your website and ads to your trucks and yard signs.
First impressions decide who gets the call. What does yours say?
We build brands that make your business look as good as the work you do.
✓ We research your market and competitors first.
✓ We design and refine with you until it's right.
✓ We deliver everything you need to use your brand everywhere.
FAQ
Commonly asked questions
What's included in a branding package?
Logo design and variations, a color palette, typography, messaging and brand guidelines. We can also design vehicle wraps, signage, uniforms and other materials.
Can you refresh my existing logo?
Yes. If your current logo has recognition you want to keep, we can modernize it instead of starting from scratch.
How many logo concepts do I get?
We present several directions, then refine the one you choose with your feedback until it's right.
What files will I receive?
Print-ready and digital files in the formats you need, plus a brand guidelines document.
Do you help with vehicle wraps and signage?
Yes. We can design wraps, signs, yard signs, uniforms and print pieces so your brand looks consistent everywhere.
Do I own my brand?
Yes. Once the project is complete, you own your logo and brand assets.
Look like the company you are
Book a 15-minute intro call. We'll talk about your business, your customers and what your brand needs to say.
